After one look at this planet, a visitor from outer space would say- “I want to see the manager”. – William S Burroughs
Have you ever found an unseen force guiding you to walk in a specific direction while walking in a store? No, I am not talking about ghost and spirits. It’s just that you wish to buy ice cream but the store guides you past fruit aisle, groceries and then comes your ice-cream passage. As a result, you feel like you have walked around more than expected. And now everything seems pretty confusing, right? The following post provides a crystal clear idea on what is space management and how it can impact the way shoppers navigate a retail store, recognize and find the products you want. And also influence your buying behavior.
Being a retailer your goal is not just to attract customers but even drive sales by improving their shopping experience. So what you can think of is, aisle navigation, unique product displays, basically, it’s all about creating an ultimate shopping destination. Space planning or space management is nothing but organizing in-store elements in such a way that they automatically create a customer flow. It’s more like an unseen map showing you the road to featured products. Let’s take an example of a grocery store- It will always lead you to fresh foods and then you can buy processed foods later.
For better space management, one definitely requires to do some research on buyers, customer demand, and competitors and then think of repositioning your products, shelves, and aisles.
We have recently expanded our offices in Newcastle NSW. Speedframe was suggested to us as a cost effective, modern solution for our workstations. What we appreciated most when dealing with Speedframe, was their ability to understand exactly what our requirements were. The Speedframe team designed and installed our workstations on time and within budget. They also were able to do on site adjustments due to certain issues that we had with the floor. We are very pleased with the result and would recommend Speedframe to any business needing workstations.
I approached Speedframe as needing a modular framing system for our new waste management program. Speedframe was able to provide a flat pack solution and submitted a prototype for trials. The results of the trails were positive and we confidently awarded Speedframe the contract to provide flat packs to all our stores nationally. One thing I liked in dealing with Speedframe was their ability to fully understand the complexity of the project on hand. I found working with Speedframe a smooth and trouble free experience. I would recommend Speedframe as a competent, proactive and innovative company and Speedframe would be an excellent partner for Interior Designers and Architects.
We have used Speedframe for many years now, producing custom tradeshow displays. The Speedframe system is easy to use, it is lightweight and strong, and a perfect solution for displays that need to be assembled and unassembled quickly and easily. Additionally it is very competitively priced compared to other display systems. We have received many positive comments on our displays – and the clean, smooth lines of the Speedframe system are definitely a contributing factor to this. We would highly recommend the Speedframe system to anyone producing display and tradeshow componentry.