Owing to its impressive popularity, designing is riding a wave of expansion by helping both domestic and commercial industries to plan, build and come up with something like never before; and that too with minimal efforts. But in order to keep your space whether its home, shop or office looking like an Instagram cliché, it’s important to stay on top of which design movements are coming and going. The following post emphasizes on how one can spruce up their retail space without compromising on the budget.
Do you know that being a retailer you have minutes, if not seconds, to make a sale? Yes, consumers have become highly visual these days. Even statistics show that around 80% of the sensory information received by the brain is through your eyes. This means in order to keep up with your end users for the long run, you need to show them something visually attractive and stimulating. And nothing can beat than an intuitive looking brick and mortar store. So make sure you take ample of time when it comes to thoughtfully arrange merchandise to maximize conversions.
Whether you hire a skilled professional who has excelled in retail interior design or do it yourself, it is very important for you to know that you can’t please everyone. So what can do is focus on what you are aiming to sell and build on that. Take it in this way: Every inch of your store can make you or break you. So focus well and think of those areas which has some potential to make you money. One of the time-tested concepts is visual merchandising. All you need to do is concentrate on enhancing the aesthetic appeal of a product or store to attract customers and increase sales. Apart from this down below, I would like to mention several tricks of the trade which can be used to optimize every square foot of a store.
Read Also: SPACE MANAGEMENT, A FUNDAMENTAL ASPECT IN RETAIL
Consider the Flow of Traffic In-Store
Of course, you want people to see your best product as soon as they enter your store. So think of where they would like to go; left or right. Generally, shoppers tend to move in the vehicular patterns on the road. I mean countries with right-hand driving, shoppers will move in a clockwise pattern whereas those with left hand driving move in the same direction. In addition to this, be sure to make your own observations to figure out the traffic patterns of your own customers. Try making the most of the foot traffic tools and implement.
Placing merchandise in decompression zone
We have encountered several stores placing too many products near the entrance which is decompression zone. Never do that! As soon as the shopper enters you store one might find him still adjusting to the new environment. So chances are there that they might miss the best products within this area. So what can be done is display just a small number of items in this area, and make sure that the flooring and lighting contrast the outside environment. In case, if you have shopping carts or baskets in the store, think about placing them at the end of the decompression zone.
Play with signage
There is no rule in particular when it comes to signage. It can be directional, informational or promotional. Creating smart visual cues for your end customers can guide them pretty well strategically as well as provide them with the information they need. You can think of signage as an effective go-to source of information when your sales team is busy with other customers.An average human attention span is around 8 secs. So make the most out of it. What you can do is?
Play well with graphics, imagery, and iconography that reflects the personality of your store
Make sure your signage can be understood at first glance itself
Locate a high-selling product in your store
Lighting is something that shapes the overall atmosphere of the store. Spotlighting can even help to draw the attention of your shopper to a particular item. In order to get the best lighting composition you can focus on three concepts:-
Primary lighting– It offers overall illumination of your store
Accent lighting– You can draw shoppers to focus on specific product
Ambient lighting– This one is pretty much dynamic as it plays light off to create an intriguing effect.
Break out your storytelling skills
Storytelling as not in the literal sense, you can group your products in such a way that they themselves reveal your story. For instance, you can group items based on color scheme or use, but the aim is to tie it all together. Use the rule of three when creating displays as the human brain can be easily triggered by imbalance. Try including some display that will make the customer stop and look twice.
Keep Reading our blog to get more ideas on Retail Interior Design concepts and styles.