Three kilometre fitout sees Speedframe break into large scale commercial IT

A substantial implementation at the southern hemisphere’s largest internet café has more than qualified the practicality and aesthetics of Morfurniture’s modular Speedframe system in large commercial IT fitouts.


Media release for commercial IT and general industry press: March 2005

Everywhere Internet in Sydney, with more than 260 web user stations, gave its design firm a directive to use a system that works functionally with IT equipment while achieving a clean look.

As it conceals cables, uses aluminium instead of steel (so is therefore less conducive to static overload), can be reconfigured, and is fast to erect and disassemble are the main reasons design company Landini Associates implemented more than 3,000 lineal metres of the Speedframe system.

This initial Everywhere Internet store in Sydney is the start of a chain expected to see 15 outlets of similar size around Australia, and about 30 smaller versions in areas where appropriate.

With Gloria Jeans’ café as subtenant, Everywhere Internet, situated on the corner of Castlereagh and Liverpool Streets in central Sydney, is the brainchild of entrepreneur Martin Rushe, who plans a rollout of as many as 45 similar outlets around Australia.

Mr Rushe, who spent two years in London building the software for this initial outlet, says a variety of reasons support the use of Speedframe for his establishment

“Apart from being modular, Speedframe has a level of colour flexibility because it is possible to use any type of board with it,” said Mr Rushe.

“If the situation arises, it is also easy to take the system apart and restore it elsewhere in a different configuration if required.

“We are happy with the product’s level of durability, and the clean lines it provides offers a neat look even if more than 250 users are on the premises simultaneously.

“With 36 lines of workstations configured on two levels, it was important to achieve a look that is organised and spacious, and offers each individual a lot of personal space while they use our equipment.”

Speedframe is a tubular aluminium framing system that has a high level of strength and the appearance of stainless steel.

Due to Speedframe’s patented design, on-site assembly can be done quickly and easily. Speedframe’s aluminium die-cast connectors (square or rounded) not only make for a strong connection, they also allow for different powder coating options.

Pre-finished tubes and accessories have end-caps to ensure a neat finish, while only simple tools are used to assemble the system. Should they be required, castors can be installed for movement or screw-in feet can be fitted to level or lift items from the floor.

When implementing the modular workstation, Landini Associates was given a budget, a limited time frame, and a directive for a simple yet practical fitout that can be rearranged as required.

“Speedframe has a high level of simplicity in design and implementation, hence it made a good choice for a rapid and accurate fitout,” said Landini Associates Director, Mr Paul Gates.

“Aesthetically, the product has very clean lines which work very well for what Everywhere Internet wanted to achieve. The uncomplicated modern appearance works very well visually and has excellent functionality.

“On top of that it offers fantastic value for money and is easily incorporated into an overall job.”

  • For more information, please contact Mr Kevin Fowler, Morfurniture.
    Holmwood Business Park, 62 Enterprise Drive, Beresfield, NSW 2322.
    Tel: 02 4966 4044, fax: 02 4966 4222.
  • Prepared by Val pavlovic, Omentum Media. Ph (02) 9744 7605, 0413 869 589.