Retail store owners have only one goal in their lives- To attract as many customers as they can. And honestly speaking there is nothing new left to try- right from playing music to creating the right path, filling their stores with alluring scents- the only thing left is to do it right.
With over several years of combined experience, we at Speedframe have successfully delivered unique retail interior designs. Our team of fanatical professionals have mastered the art. Right from initial planning through to implementation, the trick to get positive outcomes is simply understanding your customer. Of course, there are several ways to improve or enhance your store design but being a small retail store it’s not necessary for you to contemplate an expensive overhaul. All you can do is, grab a cup of tea, sit down, and read away. Further, I would like to mention a few strategic ideas that will help in sprucing up your space and that too, without blowing your budget.
Less is more is the current mantra, when it comes to small retail stores. I mean when you are already living in a sales per square foot kind of world where everything you do can directly affect your store’s revenue, decluttering creatively might turn out to be a blessing. After all, messy or crowded designs won’t do anything but drive customers away.
Let’s hold off on that for a second, and start somewhere else (which will eventually lead us to the answer). In web designing, there is a term called “white space”. In simple words, it is a space around text and images that you are hoping to draw attention to. With too little white space, readers won’t be able to focus well on the things that you placed as a focal point whereas too much white space means you missed the opportunity to communicate something unique and fun about your brand and your business. The similar concept applies in designing a retail store. Consider appropriate white space.
Paint an accent wall
Painting a wall with a bold color is one of the most affordable and effective ways to not just spice up space but even make it look longer. Bold colored walls seemed to be creating several illusions of receding in space. In addition to this, don’t forget putting colorfully printed fabric or wallpaper on one of your walls is another way to achieve the same effect, while adding eye-catching textures and patterns to your store.
Background Music Your Customers Would Love
Of course, background music has been pretty much in vogue these days. But at the same time, one needs to consider music volume, and how it will sound around the store and affect customers. A deep research into retail interior design has shown that customer’s shopping behavior gets naturally affected by background music. In fact, you can think of using Bluetooth speakers that excel in offering a pleasant shopping environment for retail stores and small businesses.
Time to think vertically
Displaying items on various levels cannot just maximize the space but also turn out to be visually appealing to customers. Hanging shelving is the easiest way to achieve this effect. Moreover, you can even mount drapes and other items from the ceiling to the floor to draw the eye up and create the sense of a larger space, etc.
Adjust Your Lighting Design
One of the quickest and cheapest ways to improve the look of an old store is by replacing the light bulbs. And soon you will find that customers respond well to this kind of lighting, do you know why? It’s because they can assess the quality and color of your wares more easily. Unfortunately, Lighting is something which is overlooked by several store owners. But using uplighting, spotlighting, track lighting to highlight certain elements can work wonders for you.
Over to You
Your store design needs to be created very carefully. After all, it is something that will reveal to your customers how much value you put into your business and sooner or later they will come to know if it’s worth visiting or not. So do not hassle, take your own sweet time and remember whatever you do it will certainly pay off.
Gone are the days when white and flat used to be the most appreciated theme used to design ceilings for our living spaces. Having a well-designed top off that not only provides a significant character but a strong impact on your lives is pretty in vogue these days.
In a general scenario, ceilings aren’t something designed to grab attraction. As a result, they are probably considered as the one last things to notice in a room. But that doesn’t’ mean ceilings cannot become the focal point of your room. Whether it is in the living room or the dining area, the kitchen or the bedroom, designing a great ceiling can give a room a unique, inimitable and individual character that also leaves an indelible impression in the minds of those who step in.
Define Perfect Ceiling Design?
Obsessing over one metric is almost always the wrong way to go. Basically, there is no one-size-fits-all answer when it comes to choosing a ceiling design. The answer is, it depends on the space available; surrounding walls, the overall theme of the house, etc. All you need to do is let your imagination run wild. For starters, if you are planning to design ceiling in the bathroom then you need to come up with something that can bring variety to a room. Be inspired and don’t shy away from unique styles as you never know how these oddball ideas could bring an irresistible charm to your space.
In addition to this,
- What are your style preferences? (Modern, classic, industrial, etc)
- Analyse your ceiling’s internal skeleton
- Budget and maintenance
After figuring out these aspects, let’s delve into an amazing collection of ceiling designs that will surely inspire you.
High contrast ceiling
Such elaborate ceiling designs can turn out to be flashy or artistic depending on your personal taste as well as other room design and interiors. It doesn’t matter whether your ceiling draws attention through unusual lighting, bold & playful color combination or industrial furnishing, it’s all up to you.
Define by home’s architecture
Some ceilings supposed to be already defined by home architecture, which is not a bad thing at all! Think of something that enhances your existing property, choose some bare beams that go well with the surrounding areas of the space.
Good news folks! Unusual or unique looking designs can be achieved in numerous ways apart from color. Think of certain features that offer a subtle way to divide the space easily. Creating such optical effects with some wood or polystyrene can work wonders for you. All you need to do is place these components in your pre-determined places and fix them. After doing all this, add color depending on your ceiling ideas. While selecting such additional material for your spaces, make sure to pay attention to which component you want to emphasize in your design.
Additional Tip: In case, if you are installing a wooden ceiling, make sure to measure the exact height of the room. Chances are there that such materials might shrink the height of your space to a great extent. Also, consider what kind of furniture you plan. We at Speedframe end up providing more values with our industrial furniture in Australia to keep our customers happy and loyal.
Ceiling with cozy lighting
Depending much on the style of the architecture and furnishings, think of a subtle lighting by means of a clever clipping design. In order to design a unique living room, choose a hanging ceiling. Pulling off such ideas is not just manageable but can have impressive results too. All you need to do is choose lighting systems which subtly illuminates your room giving off that cozy atmosphere.
So that’s a wrap! This is one silhouette that I can’t seem to get enough of right now.
The first few seconds when a customer enters into your shop and look around are the ones which decide whether he will stay or not. Good preparation means half the battle won- That’s why creating a beautiful retail store design turns out to be a game-changing factor.
The best part of designing a retail space is that you don’t need loads and loads of money to invest in such activities. Even with a minimal budget, if used wisely, you can come up with an extraordinary space that would get you more foot traffic to your shop. The retail industry has been around for quite a long time- and you will come across a plethora of approaches used to design and set up a unique looking store. The following post will offer you with certain basics to take into account when it comes to creating effective retail interiors. One of the finest way to get them browsing for more and more products and head them towards the checkout.
Consider the Threshold
Threshold area also known as decompression zone needs to be kept in mind before planning any layout. In simple terms, it is the first space that will be considered by your potential customers as soon as they step into your store. It’s basically the first five to fifteen feet worth of space, of course depending on the overall size of the store. It’s kind of space where your customers make the transition from the outside world and experience what you as a store owner need to offer.
At this point, you might even require thinking how cheap or how expensive your store is or how well you have accessorized in terms of lighting, fixtures, displays, and colors. Remember, your customer will be in a transition mode, which means they are more likely to miss any product, signage or carts placed there.
Off To the Right
It’s quite a well-known fact that 90% of consumers turn right unconsciously right upon entering the store. So come up with a beautiful power wall which offers nothing less than high first impressions. Whether it’s your new or seasonal items, this is the perfect time to capture their attention with high-profit or high-demand products. You can even think of revealing your product’s stories as a part of your retail interior design in Australia.
Create a walk path
As a retailer, you will obviously be using furniture, displays, racks, and other tools. So why not try creating a clear path for your customers to walk through? As soon as your customer turns right, it becomes your job to make sure they do continue walking throughout your store. This won’t just end up increasing the chances of purchase but will turn out as a great way to strategically control the flow of foot traffic in your store.
If not straight you can even think of a circular path clockwise or counterclockwise. Now I am pretty sure you must have come across the well-known saying, where the eyes go, the feet will follow. So put an eye-catching and attention-grabbing display at the end of your aisles or come up with a path that leads your customer somewhere.
Slowly & Steadily
Being a retailer we completely understand how maximum of your time and effort goes into placing your merchandises. One of the best ways to combat such situation is through creating breaks that force them to pause. Commonly referred as speed bumps, customers are given visual breaks in the name of signage or special/seasonal displays. It may quite interest you to know that these displays encourage impulse purchases as well as they even complement products on display in close proximity.
Additional tip- It is very important to think about grouping products in such a way that makes sense from a shopper’s perspective.
It’s all about making them comfortable
Have you ever come across the term butt-brush effect? According to consumer behavior expert Paco Underhill, a typical customer especially women will try avoiding going after merchandise in an aisle where they could potentially brush another customer’s backside or have their backside brushed. And you know what this is actually true, no matter if the customer is very much interested in the given product. So what can be done is? Make sure that your aisle, floor, and displays allow customers to have more than adequate personal space when browsing your products.
Also, you can think of making your store more comfortable by including a waiting area. But don’t forget to keep the seats or benches facing the merchandise so that they’re still on the top of their minds.